Overview and Mission

Lumi's guiding vision is to reshape the way people and businesses move across the Kingdom and beyond through digital innovation in land mobility. They are committed to improving convenience and customer loyalty through operational excellence, state‑of‑the‑art technology, and a premium, youthful fleet.

Why Choose Lumi?

Wide and Strategic Branch Network

With 41 branches across 18 Saudi cities, including 20 airports and numerous city locations, Lumi ensures that a rental counter is never far away—whether in Riyadh, Jeddah, Dammam, Tabuk, Yanbu, Khobar, Medina, Al Baha, Al Jouf, Taif, and more. In Riyadh alone, they operate at King Khalid International Airport (terminals T2, T3, T5), at the busy Exit 11 service station, and in Al Olaya downtown, with many branches offering 24/7 service. This extensive reach provides travellers and residents with unmatched convenience.

Competitive and Transparent Pricing

Lumi provides consistently low daily rates, with economy‑class rentals starting around SAR 145/day, midsize from approximately SAR 295/day, and luxury vehicles around SAR 700/day. Periodic promotions—such as BMW rentals from SAR 299/day, 10–25 % discounts across various regions and airports, and online‑only incentives like unlimited kilometres or extra savings—make renting with Lumi both smart and affordable.

Young, Well‑Maintained Fleet

With more than 70 % of vehicles under one year old and a total fleet exceeding 34,000 cars, Lumi ensures high levels of cleanliness, reliability, and safety. Cars are regularly serviced, disinfected, and strictly smoke‑free, adding peace of mind during every rental.

Trusted Operational Excellence

Lumi is an ISO‑certified company (ISO 9001:2015, ISO 10002:2018 for customer satisfaction, ISO 45001:2018), underscoring its dedication to quality processes and safety. Since rebranding from STRAC in 2019, Lumi has won numerous industry accolades, including Best Car Rental in Saudi Arabia (five years) and Best in the Middle East (three years). Its robust corporate and government leasing divisions further cement its status in the transportation ecosystem.

Branch Highlight: Accessibility Meets Affordability

Airport Locations (20+)

Branches located in almost all major airports—such as King Abdulaziz Airport (Jeddah), King Khalid (Riyadh), Prince Abdul Mohsin and Abdul Majeed (Madina & Tabuk), Al Ula, Al Jouf, NEOM, and Al Baha—make Lumi an ideal choice for business travellers and tourists alike. Many airport branches offer 24/7 service, seamless pickup/drop‑off, and access to exclusive airport discounts.

City Branches (Downtown Convenience)

From Riyadh’s Exit 11 and Al Olaya, to Jeddah's Tahlia Street, and urban hubs in Khobar, Dammam, Tabuk, Yanbu, Hail, Al Ahsa, Taif, and others, Lumi’s urban branches offer flexible hours, in‑town pricing advantages, and easy accessibility.

Affordable Daily Rentals: Examples

  • Economy: Hyundai Grand i10, Accent or Elantra or similar from around SAR 145/day

  • Midsize: Hyundai Sonata or Ford Taurus or equivalent from about SAR 295/day

  • Luxury: BMW 3 Series from ~SAR 299–499/day during promotional offers
    These competitive starting rates are unmatched when combined with online-only deals and loyalty pricing.

Additional Services to Meet Every Transport Need

  • Motorcycle Rental: The first in Saudi Arabia to offer rentals of premium bikes such as Harley‑Davidson and BMW.

  • Corporate & Government Leasing: Tailored leasing packages with dedicated account support and transportation solutions.

  • Used Car Sales: Access to well-maintained pre-owned cars, backed by Lumi’s high service standards.

  • Event & Limousine Transport: Customized vehicle planning for conferences, festivals, weddings, and large-scale events.

Best Booking Tips & Insights

  • Booking via the official website or app typically yields lower prices, access to exclusive promotions, and unlimited mileage packages in select regions.

  • Customers should clarify drop-off city and time to avoid late‑return fees—branches often allow a 4‑hour grace period, with the first two hours free before extra hourly or daily charges apply.

  • Foreigners renting in Saudi Arabia must bring valid documents—such as an Iqama and Saudi driver’s licence for residents, or a passport, visa, and international driving permit if visiting. A refundable deposit is standard.

Note: The information provided is based on available data as of July 2025. Customers are encouraged to conduct their own research and read recent reviews when considering rental options.