By the late 90’s with a growing fleet and opportunity for expansion, John’s son Michael purchased a major shareholding and Ace extended its branches to cover Auckland City, Auckland Airport, Wellington, Picton, Christchurch Airport, and Queenstown. The network later expanded to include broker offices to service Dunedin.

In 2003 Ace seized the opportunity to expand operations to Australia, opening a branch in Sandgate, Brisbane, strategically positioned halfway between the CBD and the Airport. With 50% of travellers into Brisbane International airport arriving from New Zealand, the brand was well received and a satellite branch was added to service the Gold Coast Airport.

In 2011 Hertz International purchased Ace as a wholly-owned subsidiary, providing the parent company a new brand in Australia and New Zealand for the off-airport car rental market and ensuring the vision of ongoing growth for the brand.

Ace Rental Cars now operate seventeen branches across fifteen cities throughout Australia and New Zealand. In addition to the core fleet of older vehicles, the company also provide a Premium fleet, featuring brand new vehicles with creature comforts such as Bluetooth and Cruise Control at an attractive price, as Ace sticks to its mission of providing the best value in car rental in Australia and New Zealand.